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Day: 14 March 2025

As our friendly faces on university campuses across the country, Circuit’s Customer Relationship Managers are driven by student satisfaction and provide an important link between universities and our laundry services.

South West CRM James Horne has spent the last 17 years with Circuit, covering postcodes everywhere from Swindon and Oxford to Southampton and Bournemouth. A typical day would be visiting sites liaising with students, site managers and housekeeping to make the laundry room the best it can be and understand what difficulties or issues they are experiencing with the laundry machines.

While he’s on site, James will collect data and insights to monitor machine performance, check all machines and payment systems are working and functioning correctly.

Our CRM’s experience can help to highlight symptoms with machines that need attention before they become an issue. He will report faults to our engineering team, and chat to students to get honest feedback on innovations like Circuit Go, our all-new tap-and-wash payment system. And if anyone wants advice on laundry machines, care labels, wash temperatures or drying times, he’ll be happy to help there, too.

James is currently overseeing upgrades for Circuit sites moving to Circuit Go. In recent months, this has included freshening up sites with new paint, furniture and other branded elements, all in partnership with facilities teams. You will also see him visiting sites to check instructional posters, stickers and service contact information is up to date and all machine branding in place.

“I really enjoy getting out to our sites and meeting students and colleagues face-to-face,” James says. “It’s always satisfying to solve a problem, or help people make the most of our laundry rooms.”

“The relationships I have with our customers really does help to smooth the process of all elements of the service Circuit provide, I feel it gives our customers the confidence to contact us directly with any questions, queries, or concerns they may have”

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The academic year is in full swing, and at Circuit Laundry, we’re committed to enhancing the student experience by ensuring they’re aware of the convenience of having an onsite laundry room.

That’s why we’re delighted to launch our ongoing, dynamic marketing campaigns designed to boost machine usage and build Circuit awareness across universities nationwide.

Why Partner with Circuit Laundry?

We understand the importance of engaging your student population. That’s why we’ve developed a series of impactful campaigns that resonate with today’s students. By partnering with us, you’ll gain access to:

  • Ready-to-Use Campaign Assets: We’ll provide your marketing department with a comprehensive suite of high-quality assets, including social media graphics, digital displays, and newsletter content, all tailored to capture student attention.
  • Detailed Roll-Out Plans: We’ll equip you with clear and concise roll-out plans, making it easy to integrate our campaigns into your existing communication strategies.
  • Increased Brand Awareness: Our campaigns are strategically designed to boost Circuit awareness, ensuring students recognise and appreciate the convenience of our laundry services.
  • Enhanced Positive Brand Sentiment: We aim to foster positive associations with Circuit Laundry, contributing to a more positive student experience on your campus.
  • Consistent Engagement: With campaigns running throughout the academic year, you’ll have a continuous stream of engaging content to share with your students.

How to Get Involved

We believe in making collaboration seamless. To ensure your university doesn’t miss out on these valuable opportunities, we’re offering direct access to our campaign materials.
Simply provide your marketing department’s email address, and we’ll send you:

  • Detailed campaign overviews.
  • A complete suite of downloadable assets.
  • Step-by-step roll-out guides.

By integrating our campaigns into your communication channels, you’ll effectively reach your student population and ensure they’re aware of the convenient laundry solutions available to them.

Let's Partner for Success

We’re passionate about creating a positive student experience, and we believe that by working together, we can achieve remarkable results.

Send us your marketing department’s email address today and let’s get started.

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The new Managing Director of Circuit, the UK’s largest and longest-established managed laundry specialist, has said the company is on ‘its biggest transformational journey in 20 years’, demonstrating its ongoing commitment to innovation and evolution.

David Wheatcroft joined Circuit last year and has since overseen the rollout of Circuit Go, a new cutting-edge platform to revolutionise the laundry experience for students.

A recruitment drive he says will place customer needs at the very heart of the business, and a sustainability strategy to minimise the impact of laundry processes on the environment.

Circuit Go is a payment platform giving students two independent ways to pay for their laundry, while the built-in technology makes it easier for Circuit to maintain the quality of its machines and reduce operational downtime, as it automatically detects faults which can be diagnosed remotely.

The system also enables Circuit to make modifications to its laundry cycles to reduce water and energy usage – up to around half a kilowatt per cycle. With more than 6million cycles taking place using Circuit machinery each year, this could achieve a potential carbon saving of 3million KWh, equating to 621 tonnes of CO2.

Circuit delivers its services to more than 3,000 university locations across the UK and has built a team of over 160 engineers located strategically, which minimises miles to site to offer a quick and efficient service to customers and reduce the company’s carbon footprint. To build on its service proposition further, Circuit is currently undertaking a significant recruitment drive to double the size of its support desk at its headquarters in Ripponden, Yorkshire.

This, it says, will improve the engagement and interaction between Circuit staff and students, such as its live chat function, which has to be translated into more than 40 different languages to meet user preferences.

In the past 12 months the company has invested significantly into innovation and the improvement of services, which it says will continue to improve on its value proposition for customers.
David said: “Laundry is no longer about the machines we use to wash and dry our clothes. Users want efficient, sustainable, value-for-money solutions designed with their preferences in mind.

“If you don’t drive forward change as a business, there is always a risk customers will get tempted by alternative solutions. What we’re demonstrating here – with the steps being taken to build on our innovation, work more sustainably and improve our customer-facing services – is that something different is happening; we will never stand still, because we’re entirely motivated by serving our customers’ needs.

“Since I joined the business earlier this year, we’ve embarked on our biggest transformational journey in the last 20 years and have made an ongoing commitment to innovate and evolve in line with what our customers tell us they need. That’s our promise today, and it will be for many years to come.”

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  • Giovanna Eaton
  • Compliance expert

We often think about dryer duct cleaning in the context of the laundry room itself. But what about the ductwork that runs through your walls, ceilings, and other parts of your building? This hidden network is just as crucial to ensuring compliance and neglecting it can mean that lint, dust, and other debris can accumulate.

The Hidden Dangers of Neglected Ductwork

  • Fire Hazard: Lint is incredibly flammable. While you might be diligent about duct cleans inside your laundry room, the buildup within the walls and ceilings is often forgotten. Leave it there too long, and you’ve got the ideal conditions for a fire. It needs to be cleared out. Reduce the risk, stay compliant.
  • Poor Air Quality: Ductwork acts as a conduit for air circulation. When it’s clogged with dust and lint these pollutants are circulated throughout your building. This can contribute to respiratory problems, allergies, and other health issues for residents.
  • Reduced Dryer Efficiency: Even if the immediate connection to your dryer seems clear, a blockage further down the line can still restrict airflow. With energy prices high and sustainability targets in mind, keeping things efficient is vital. Blocked ducts are likely to make your machines work harder and take longer to dry things, which costs residents more.
  • Mould Growth: Lint traps moisture. This moist environment, combined with the presence of dust and debris, creates the perfect breeding ground for mould. Mould growth within ductwork can spread throughout the building, posing serious health risks and requiring costly remediation.

What Should You Do

Don’t wait to address your ductwork. Proactive cleaning is the best way to prevent these issues and ensure the safety and health of your building and its residents.

Circuit use specialised equipment to thoroughly clean the entire duct system, this includes the sections within the walls and ceilings.

Remember: ductwork cleaning isn’t just a tick-box exercise to satisfy insurers and H&S officials. It can also prevent breakdowns leading to unnecessary downtime.

To get some professional advice about the maintenance of your duct simply click here.

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    Giovanna Eaton

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    Giovanna has worked at JLA for six years and has a wide range of experience working with our laundry and catering customers to help them keep compliant.

    Her day-to-day role includes advising customers what action is required to maintain compliance with current legislation and regulations.

    Whether it is commercial canopy maintenance in accordance with TR19 standards or gas-safety checks to keep your boiler rooms, kitchens and equipment safe, Giovanna has a wealth of expertise, advice and tips for businesses across the UK.

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